'They think I'm the boogeyman': Confessions of a programmatic exec at a publisher – Digiday

'They think I'm the boogeyman': Confessions of a programmatic exec at a publisher – Digiday


Digiday
‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher
Digiday
Our direct-sales team doesn’t want us to be transparent in how we sell programmatic. Our direct salespeople say, “You are selling CPMs for $2 programmatically and I am trying to sell CPMs for $10, so why the hell would any agency ever buy from us direct?

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